Public Relations - Jon von Gunten

Public relations is often underused and misused. You need to know how to use public relations to boost your company's image and to promote your company. Here is a great article about public relations: "Public relations is marketing's most misunderstood child. It isn't having your corporate name on Little League uniforms or putting a brave face in front of cameras when lawsuits or disasters hit." Read more at: Jon von Gunten - the importance of public relations